CRAFT FAIRS DON'TS AND DO'S
Selling
your handcrafted jewelry on line sucks big time! Why??? Because of all
the time and effort that's needed to promote your wares to an unseen
population of potential customers. And, because anyone else selling
jewelry on line is doing exactly what you are doing. Competition is
positively enormous. So, where else do we sell our creations? Well,
private jewelry parties are great, but hard to come by. So, we turn to
the "craft fairs", "handmade fairs", and the holiday fairs.
Yes,
the "fairs" they are a fabulous selling venue. The promoting for the
event is not in your hands--ahhhhh, what a joy. And, a joy it is to be
able to see your potential customers, to promote your creations in the
"Flesh". Who better to promote your jewels than you, the designer.
Here's some "Don'ts" when selling at a craft fair:
1.
Don't appear to be bored, negative, or unhappy--when you go to the fair
with the attitude that you are going to have a good time no matter
what.
2.Don't
eat, read, or chat in your booth or behind your table when potential
customers are around. Most likely a customer will walk right past you
because they don't want to interrupt your activity. Hey, you're there to
sell and to foster a relationship with new or repeat customers. Not
possible when doing some other activity.
3.
Don't create a display that is "over done"--placing everything you have
on your table is too overwhelming--you know the saying--"less is
better"--try to use your vertical space to your advantage.
4.
Don't be controlled by your weaknesses--if you are not good at selling
then challenge yourself in this area and if you are shy, use this
opportunity to be more outgoing. Don't let anything be an obstacle to
your success
5. Don't sell the same old stuff. How boring for a repeat customer to see the same things on your table.
6.
Don't purchase new things unnecessarily. You can reduce your costs and
keep your inventory more streamlined if you save your extra beads,
scraps from wire, and use them in a piece of jewelry.
7.
Don't sell yourself short. Develop a pricing strategy that takes in
account your material costs, your time, your overhead, and a percentage
of profit. I a customer doesn't appreciated how much skill it took to
made a piece, avoid being defensive--educate them.
Now, here's some "Do's" when selling at craft fairs:
1.
Do choose your fairs carefully. If you haven't participated in a fair
research it to make sure it is the type of fair for you. Check out "The
Crafts Report" on line--craftsreport.com. You will get lots of info
here.
2.Do
have a mailing list and a marketing plan. Let past and potential
customers know about your fair schedules. Success happens when you get
the word out about your fair.
3.
Do act pleasantly to potential customers and the "Fair Producers". If
you are unpleasant when selling you will most certainly turn customers
away. If you are unpleasant with the fair's producers then you might
find that you will not be able to return to sell at that fair again.
4.
Do think creatively about displays sales, raffles, coupons, and payment
plans for your customers especially during these difficult economic
times. If the overhead is too high then try to get a friend to share a
booth with.
5.
Do take a long view on success. If you have a less than successful
fair--learn from it, try to improve. It is important to work to
establish long-term relationships with your customers. One smart tactic
is to set up a future sale.
6.
Do have a next step strategy. When you make a sale let the customer
know that you gaurantee your work. If customers need any adjustments or
repairs let them know that they can call you to do the work. Also let
them know that special orders are welcomed.
7.
Do protect yourself from theft. Have a strategy to safeguard your work
and your money. Be attentive to what is going on at your table or booth.
Hey
guys, by no means is this a full list of the "Don'ts and Do's" for
being successful at Craft Fairs. But it's certainly a good beginning!
Good Luck selling in the "FLESH"!!!
